041219_V9_BrandDev_Concepts_v3a.jpg

Digital Marketing

CLIENT: Volume 9 Digital

CLIENT: Volume 9 Digital

Volume 9 Digital is a Denver-based digital marketing agency specializing in content strategy, SEO, and paid media.

DWYL’s role: Visual language expansion for digital marketing collateral

Scope: Refreshed branding system applied to proposals, presentation decks, retargeting ads, paid search, and social media campaigns

The Challenge

The Challenge

V9 Digital had a solid brand foundation—but their digital and presentation assets lacked cohesion and consistency. They needed a visual refresh that extended their identity across:

Sales decks and client proposals

Social content (Instagram feed and Stories)

Paid search and display advertising

Retargeting campaigns

The Approach

The Approach

1. Visual Language Expansion
I built on V9’s existing identity, evolving their color palette, type system, and graphic elements to ensure brand consistency across all channels.

2. Modular Tools & Deliverables
Created scalable, easy-to-update templates and assets including:

Client proposal slides (PowerPoint/Keynote)

Static and animated Instagram Stories

Paid search and display ad graphics

Social media post templates

3. Platform-Specific Optimization
Each asset was formatted to work seamlessly across platforms—mobile, desktop, social, and advertising—without compromising brand fidelity.

Screenshot 2019-09-12 21.37.42.png
Screenshot 2019-09-12 20.34.36.png
Screenshot 2019-09-12 20.36.09.png
The Results

The Results

Elevated the professionalism and consistency of V9’s digital presence across client-facing and internal marketing materials

Enabled the internal team to create proposals and campaigns more efficiently using pre-designed templates

Strengthened the brand’s visual impact, creating clearer messaging and more confident client engagement

Built a flexible asset system that supported ongoing marketing efforts without reinventing the wheel

While formal metrics weren’t tracked, the V9 team reported increased confidence in their presentations and smoother asset creation workflows after the refresh.

Screenshot 2019-09-12 21.39.48.png
07-2019_V9_PaidSearchAds_F2.jpg
Key Takeaways

Key Takeaways

Visual cohesion boosts clarity, trust, and brand recognition

Modular systems empower internal teams to move faster without sacrificing quality

Good design isn’t just pretty—it’s a tool for better communication

07-2019_V9_SocialMediaMOCK_FB.jpg
07-2019_V9_InstaStoriesIcons_V1b.png