Branding: Kid Made Modern
Kid Made Modern, part of the Made Modern Brands portfolio, creates vibrant, hands-on craft kits and art supplies that empower kids to explore their creativity through open-ended play. As Associate Creative Director, I led the creative vision across every customer touchpoint — from brand identity and packaging to photography, video, e-commerce, and marketing campaigns.
During my tenure, I helped transform Kid Made Modern from a single craft line into a cohesive, multi-channel brand family under the new Made Modern umbrella. Working closely with marketing, product development, and merchandising, I guided the evolution of both Kid Made Modern and Handmade Modern — ensuring each had its own visual personality while maintaining shared brand DNA.
Brand Identity and Packaging: Introduced the Kid Made Modern rainbow logo into product packaging, bringing instant recognition and consistency to the growing line. Led the creative development of the Handmade Modern packaging system, defining its look and tone for launch. On-package photography by Jen Marx Photography.
Seasonal Campaigns: Led concepting and execution of holiday packaging and promotions, ensuring the brand stayed fresh and gift-ready while maintaining its core identity year-round.
Marketing and E-commerce: Partnered with cross-functional teams to produce email marketing, digital campaigns, and landing pages for both KMM and HMM. Collaborated on the Made Modern website design and structure, creating a digital home for both brands with distinct yet cohesive experiences.
Photography and Video Direction: Oversaw all lifestyle and product photography, directing shoots that captured the playful, hands-on spirit of the brand. Guided video production to highlight products in action, reinforcing the brand’s focus on creativity and confidence-building through making. All lifestyle photography by Heather Talbert Photography.
Stop-motion art direction and crafting by me; animations by Emerging Light Media.
Results That Lasted
Strengthened brand cohesion across two distinct product lines under the Made Modern umbrella.
Elevated packaging design and shelf presence, driving stronger in-store recognition and consumer engagement.
Created a unified visual and verbal identity system that translated seamlessly across packaging, photography, and digital channels.
Expanded the brand’s storytelling through multi-channel campaigns, bringing Kid Made Modern’s playful personality to life online and in stores.
Big-Picture Impact
My work with Kid Made Modern demonstrates how strategic creative direction, brand identity development, and cross-channel design leadership can elevate a craft brand into a vibrant, lifestyle-driven business. By blending bold design with a hands-on spirit, we built a brand that inspires kids — and their grown-ups — to make something new every day.